UFI, the Global Association of the Exhibition Industry and AFIDA the International Exhibition Association of the Americas, have announced the signing of a Memorandum of Understanding (MoU) aimed at enhancing cooperation to advance initiatives including advocacy, research, and education in the Latin American region.
Signing the agreement at the 90th UFI Global Congress in Las Vegas, this collaboration reflects the commitment of both organisations to support and strengthen the exhibition and trade fair industry in Latin America by combining their expertise, resources, and networks to address common challenges and seize opportunities for growth.
Fernando Gorbarán, AFIDA President, shared, “We strongly believe that our associations working collectively are a very powerful tool towards the accomplishment of our mutual objectives, bringing the industry together. We are committed to cooperating with UFI through advocacy, education and research, so as to be both à l’avant-garde on what our members need. The renewal of this MoU also shows our long-lasting commitment to the promotion of the Exhibitions Industry through Latin America and the world.”
Michael Duck, UFI President, comments, “This memorandum highlights the power of associations collaborating for the collective interests of our members and paving the way for further growth and shared success for the wider exhibitions industry regionally and globally. We look forward to partnering with AFIDA in driving and delivering programs throughout the region.”
