The Indian gem and jewellery market, currently valued at USD 85 billion, is poised
for rapid growth, projected to reach USD 130 billion by 2030 according to the
Gem & Jewellery Export Promotion Council (GJEPC), the apex trade body of the gem and jewellery
industry. GJEPC has invested Rs 150 crores in the global generic
promotion of diamonds till date. To strengthen this effort, GJEPC partnered
with De Beers to promote diamonds through Retail Alliance in India, with a
formal MoU signed on January 7.
De Beers Group, the world’s leading diamond
company, and GJEPC announced the commencement of a strategic collaboration to
strengthen the natural diamond narrative within the Indian gem and jewellery
trade. The collaboration titled, INDRA – Indian Natural Diamond Retailer
Alliance, will focus on supporting independent retailers in India with tools
that go beyond the conventional like leveraging Artificial Intelligence to
create customized retailer campaigns. GJEPC will be organizing its
inaugural exhibition in Saudi Arabia from 11-13 September 2025. This event aims
to serve as a gateway for strengthening bilateral trade between India and the
GCC region, unlocking unparalleled opportunities for collaboration and growth. This
will serve as a gateway to boost bilateral trade between India and the GCC
region.
Additionally, in a move to boost gem and jewellery
exports via e-commerce, GJEPC signed an MoU with DHL Express, the global leader
in international express services, to facilitate the efficient shipping of
India-crafted jewellery worldwide.
