The Pacific Asia Travel Association (PATA) has announced the next PATA Annual Summit to be held live and in-person from March 22 – 25, 2022 in Ras Al Khaimah, the northern most Emirate of the United Arab Emirates. The event will be the first time that the not-for-profit travel trade association, which serves government, tourism offices, hotels, airlines and other travel-related companies with interests in the Asia Pacific region, will host its Annual Summit in West Asia. Hosted by Ras Al Khaimah Tourism Development Authority (RAKTDA), the four-day event will lead a global forum on sustainable growth and the value and quality of tourism today, bringing together international thought leaders, industry shapers and senior decision-makers who are invested in driving tourism to, from and within the Asia Pacific region. Comprising of conference elements, experiential networking sessions, the PATA Executive Board and Board Meeting, and Annual General Meeting, the four-day Summit will be hosted in various locations across the Emirate, including the Waldorf Astoria Ras Al Khaimah, The Ritz-Carlton Al Wadi Desert and Al Hamra International Exhibition & Conference Center. Exploring the theme ‘Reconnecting the World’, the program will provide a platform for PATA’s public and private sector members and partners to convene on critical industry topics, including destination recovery strategies, sustainability and resilience, human capital development and innovation. Considered as the fastest growing destination in the Middle East, Ras Al Khaimah set a global benchmark by being the first city in the world to be certified safe by the ‘SafeGuard Label’ from Bureau Veritas and the ‘Safe Travels Stamp’ from the World Travel and Tourism Council. It was also named the ‘Gulf Tourism Capital’ for both 2020 and 2021 by the Gulf Cooperation Council.
