Vivek Malhotra, group CMO, India Today Group, has been elected the new chairperson of the Digital Advertising Council (DAC), which functions under the aegis of Internet and Mobile Association of India (IAMAI). Bharat Gupta, CEO, Jagran New Media and Arun Srinivas, director and head – Ad business, Meta, have been appointed co-chairs of the DAC.
The Digital Advertising Council (DAC) under IAMAI is a strong voice in the advertising ecosystem. With over 110+ active members including agencies, publishers, affiliates, ad tech and martech companies, DAC engages with more than 500 brands, 250 agencies and 100 publishers through various conferences, roundtables, and offsites.
The new leadership team will be overseeing and supporting the three Task Force Groups viz. Unified Standard Measurement, Cookieless Future and Affiliate Best Practices. They will also continue to interact regularly with the Ministry of Information & Broadcasting, ensuring that the interests and concerns of the digital advertising community are effectively represented in regulatory discussions and decision-making processes.
